
Real Life is beautifully imperfect
Sometimes it’s messy and unexpected. It’s beautifully imperfect – just like Polaroid Photography. Polaroid Now Generation 2 instant camera out now.
Autofocus 2-lens system
In other words: take sharper shots. The Polaroid Now selects which lens is suitable, meaning you can take beautiful photos in more places, more often, with less hassle — even without the flash.


Classic look, future-facing materials
The iconic camera retains its style, but is now made with 40% recycled materials.
Shoot with iconic Polaroid film
It’s hard to top a classic. The Polaroid Now is compatible with Polaroid i-Type & 600 film in the classic Polaroid instant film format.

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