Profoto is a world-renowned Swedish lighting company founded in 1968 in Stockholm, Sweden. Recognized as a leader in professional photographic lighting, Profoto designs premium flash systems, continuous lighting, light-shaping tools, and wireless lighting solutions trusted by photographers, filmmakers, and creative professionals worldwide.

Built on the philosophy that “light is the heart of every great image,” Profoto continuously innovates to deliver reliable, intuitive, and high-performance lighting equipment. Its products are widely used in portrait, fashion, commercial, advertising, product, wedding, and editorial photography, offering exceptional color consistency, durability, and ease of use.

Today, Profoto products are sold in more than 50 countries, making the brand a preferred choice for professional studios, rental houses, and photographers who demand uncompromising lighting quality. With advanced technologies such as AirTTL®, AirX Bluetooth®, and an extensive range of light-shaping accessories, Profoto continues to set the industry standard for creative lighting solutions.